HomeOur workContact Us
TNT Creative Studio

Brand identity / Case study

Lart
Decor

A playful identity for an online artist and pottery maker, built around a heart-and-eye symbol, elegant serif typography, expressive pattern play and a colour palette that feels warm, joyful and handmade.

Show more work
Client
Lart Decor / Lart
Scope
Brand identity, logo design, symbol design, colour palette, pattern system and visual applications
Direction
Artful, handcrafted, romantic, expressive
Website
instagram.com/lart____decor
Start a project with TNT

Designed by TNT Creative Studio. Scroll to view the Lart Decor identity system, its final logo directions and the visual studies that shaped the brand.

Final stacked Lart Decor logo in ultramarine on eggshell
01 Final stacked logo
Final Lart Decor horizontal logo with heart icon
02 Final horizontal logo
Lart Decor typographic mark in eggshell on red
03 Typographic lockup
Lart Decor monogram in eggshell on ultramarine
04 Monogram
Lart Decor colour palette
05 Colour palette
Lart Decor heart and eye symbol on pale dogwood
06 Primary symbol
Lart Decor symbol on striped background
07 Striped symbol study
Lart Decor monogram on hand-drawn grid
08 Grid monogram study
Lart Decor logo on pink star pattern
09 Star pattern application
Lart Decor symbol on eggshell star pattern
10 Symbol pattern study
Lart Decor logo on hand-drawn grid in red and blue
11 Grid lockup application
Lart Decor red symbol on dotted pale dogwood background
12 Secondary symbol study
Lart Decor logo on yellow star pattern
13 Warm pattern application
Lart Decor logo on eggshell heart pattern in blue
14 Heart pattern application
Lart Decor logo on pink heart pattern
15 Alternate heart pattern application
Early Lart Decor symbol and logo exploration board
16 Early logo exploration